Tabitha Jean Naylor is the founder of a “Successful Startup 101”, a digital magazine that provides answers to today’s most pertinent questions facing startup founders. She is also the owner of TabithaNaylor.com, a marketing firm that delivers ‘big agency’ quality at rates that are affordable for startups and small businesses. Her intimate knowledge of how sales and marketing go hand-in-hand has resulted in a variety of successful campaigns for start-ups through publicly traded companies, including Adobe and Microsoft. In this episode, Tabitha dives into her journey as an entrepreneur in the marketing world and shares lessons with us about the industry that she has learned along the way.

Podcast Highlights:

Tabitha found her passion in the world of marketing over 7 years ago and started her own business shortly after that. Learn all about who Tabitha is, and about the variety of ways her company helps those clients in need of web page design, copywriting work, social media marketing and more (0:15)

Laugh with Erica and Tabitha as she recounts funny stories about her childhood habits of watching commercials instead of actually shows, and what this has meant for her career as a marketer (3:52).

Get advice from Tabitha on what companies to look at when trying to research clever advertising as well as examples of great marketing and branding in general (6:38)

Find out where you can reach Tabitha and learn more about the type of helpful resources you can expect to find on her company’s website as she wants people to realize that marketing is not a “one size fits all” solution as different strategies work within different strategies (7:11)

Tabitha discusses her love for Niel Patel’s Podcast (Featured in episode 5) and shares with us her one piece of advice for anyone looking to start and market their company (14:14)

Discover how to reach out Tabitha directly and the various social media sites you can her on (18:43)

What you’ll learn:

Learn how Tabitha used her sales background and love for marketing to grow her business to what it is today, and the struggles she faced financially when first starting her new business (1:38)

Tabitha discusses with us how she became an expert in marketing, and she shares her strategies for analyzing what marketing campaigns work and which do not in this age of ROI based marketing (2:48)

Listen to Tabitha discuss with Eric the popularity of live video streaming as a marketing technique, and how this can help you increase sales as well as customer conversions rate (9:41)

Get advice from a pro on how to cope with the fear of live streaming in front of a large audience, and why it is all worth it in the end to connect with your prospective clients in this particular way (11:35)

Find out how can make sure you stay motivated on your path to becoming an entrepreneur
with these tops from Tabitha (18:18)

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