Melanie Deziel is an award-winning branded-content strategist, consultant, and speaker who travels the world educating marketing, sales, and editorial teams on branded-content best practices.
Deziel started The Overlap League native ad newsletter, writes the New Media Navigator column for Inc, teaches social media for Syracuse University’s online Master’s program, and is on the board of the Native Advertising Institute. She is the former director of creative strategy for Time Inc. and was the first editor of branded content at The New York Times, where she wrote the sponsored content pieces that won the 2014 and 2015 Best Native Advertising Execution OMMA Award, including the acclaimed “Women Inmates” piece for Netflix.

Podcast Highlights:

Melanie discusses how she used the knowledge she gained from being a journalist to help company’s tell their brand’s story through her work as a freelancer (1:26)

Melanie and Eric discuss why its best to choose a marketing strategy you know well and are comfortable with as Melanie gives us one helpful piece of advice: when marketing, you o not have to be everywhere at once. “Always lean into your strengths!”. (4:40)

Find out where you can find Melanie and learn more about her and what she does as a professional storyteller for brands (10:21)

What you’ll learn

Find out how Melanie got started in entrepreneurship as she realized her career path often times made her into a consultant before she even ever called herself one (2:12)

Melanie gives us a break down of what content marketing means for those just starting to create their own content and why it is so valuable to do for you and your business (3:50)

Melanie gives us her top tips for entrepreneurs who are just starting to create their own content for marketing purposes (5:45)

Get advice from Melanie on how to tell your company’s story even during those times you do not yet see yourself as an expert or your topic as interesting (7:48)

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