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We’ve got you covered with these survival tips whether you’re considering a career in the fashion industry or you’re already in the business of fashion—this list will give you that boost you’re looking for to further your career.

1.The Parties Never Stop


Building and maintaining connections within the fashion industry should mean treating social gatherings as business events. Attending parties and events are prime opportunities for networking and learning about who’s who, how they do what they do. This is also the time for assessing your true intentions in the industry to propel your career. Engaging in professional and social events reflects your nature and genuine interest in the fashion industry—so mingle and get to know people, they will soon become familiar names and faces who will matter in the future.

2.Death to Deadlines


Get used to scrambling around to the point of insanity to meet deadlines on a weekly, if not daily basis. Deadlines are the backbone of the fashion industry and you should be an expert in time management with outstanding abilities to work under pressure. Maintain your calendar to keep up with vital dates and important tasks all while remaining composed when things go wrong. Preserving good organization habits will make you indispensable to ensure you’re ready for the upcoming chaos.

3.Study Up


The learning process never ends, just when you think you’ve learned everything there is to know about the industry, modern technology and innovations in your field will continue emerging. Adapting to current technology updates and recent innovations will ensure you remain relevant in the fashion industry. Whether it’s building a website, strategizing marketing plans or using the latest version of software programs—you should always be learning something new because if you’re not, another person is.

4.Create Concept Projects


If fashion and creativity are your passion, finding avenues to express and create ideas should become a second language. Make time to use the resources you have access to for creating projects to collaborate with other creative people. Showcase your work and projects that you completed yourself and with others who are both in and out of the fashion industry. Building a portfolio filled with photography projects, logo designs, blogs, and illustrations will make you stand out as the one who’s versatile in communicating across multiple platforms and presenting your abilities in working well within a team.

5.Listen to Podcasts


They are an upcoming avenue for discovering all the little secrets of business in fashion. Listen to interviews and topic discussions from experts and write down notes of their success and lessons of their mistakes. Podcasts often discuss and assess the latest trends not only in fashion but operations of business which cover everything from the basics in taking out loans in starting an idea to organizing a New York fashion week runway show. Browse and listen to the latest podcasts on your phone with an open ear and absorb all this free information which will soon be worth gold when dealing business.

6.Shop Marketing Agencies


Team up with experts who sleep, eat and breathe the latest marketing trends on the runway. Their entire existence and sole purpose is translating information and measuring data for businesses to match appropriate marketing tactics that will benefit you, no matter the challenges. Seek an agency who offers full services and arrange a meeting to evaluate your unique and specific needs as a business.

7.Take Constructive Criticism


Taking criticism is essential in improving your role in approaching yourself as a business professional. Check your ego at the door and understand the importance of opinions from multiple perspectives. Take notes on the negative and positive feedback to track re-occurring themes to make changes in your approach or maintain what seems to be working. Try not to take criticism too personal when someone offers their opinions because, in the world of fashion which operates at lightning speed, you need all the constructive feedback you can get.

8.Don’t Forget About The Kids


Marketing to young demographics at times seems like a chore amid the pre-teens who scream and meme but don’t exclude them out just yet. They will become your lifelong customers and clients which one day you’ll influence their personal taste and daily fashion choices. Challenge yourself in opening new avenues for your brand and consider demographics you normally wouldn’t consider.

9.Read Books


No matter the industry you’re in, reading books is elemental in business. Did you know successful and wealthy people who operate multiple businesses make time to read every single day? AND did you know they most often read books on philosophy? You’re welcome! So, browse a bookstore and check out books on marketing and if you’re not interested by the business section, check out photography, vintage fashion magazines, fiction or philosophy.

10.Follow-Up


Be considerate of others and maintain social bridges with a simple thank you card. Not only does this give you a reason to buy an itinerary set but the gesture of a handwritten letter goes a long way in maintaining professional relationships. Fashion is about working with creative talent and building relationships with those who collide for creative projects. Receiving something as little as a thank you card or letter is not only practicing good manners but has the potential to seal and associate your name with future work and business.

11.Return to Vendor


“RTV” or “return to vendor” is a practice by commercial stores who return products to brands for a refund if certain amounts of items fail to sell. Companies are too well known for going bankrupt for instances such as this when they engage with commercial retail. Instead, directly contact the stores you wish to conduct business with and consider securing  e-commerce outlets for more control and calculating logistics down to a science.

12.Evaluate Failure


Recognize not only the successful campaigns in business but the failures as well. They are opportunities to reflect suggestions for growth and outline precise points in decision-making moments to assess exactly what went wrong to prevent failure in the future. This is where those podcasts you’re subscribed to, networking events you attended and business books you bought come in handy.

13.Don’t Get Stuck to Tradition


Fast fashion retail is replacing the traditional “designer-push model” where a single person, who is typically a designer, sits in a room with a finger to their chin and decides what is “in”–which then retailers respond back by shifting markets to reflect such decisions within three weeks. Fast fashion no longer operates on a six-month time span typical for traditional fashion and mass merchandisers. The direction of marketing and apparel is vibrant: revive inventory at a fast pace to make in fast fashion.

14.Under Supply


This sounds a little strange but it works. Street fashion brands such as Supreme have already harnessed this concept. They intentionally and strategically undersupply products to generate excitement among customers so they are constantly engaging with the brand and thus creating customer “rituals” when new products drop. So much interest meets with news of upcoming release dates, which leads to products selling out with anxious customers waiting for the brand to restock. Under supplying products not only spikes web traffic but multiple platforms across a brand’s social media. Learn to keep distribution tight and qualities limited by undersupplying demand to maximize customers and profit.

15.Take A Hike


There will be days when everything that can go wrong WILL go wrong.  This time take a moment to step away from your tasks or any projects your working on and physically walk away from the situation. Going on a brief walk will reset your energy, refresh stress levels and reorganize your thoughts in order when you return back to the task. Take as little as a 5-minute walk around the office or as long as a 30-minute walk to grab lunch—either way, you will be ready to complete your day with sanity.

16.Check Yourself


What do you most love about fashion Shopping? Blogging? Organizing events? Styling? You need to know exactly the direction you want to head into, otherwise you’ll lose precious time and likely precious money trying to find out your area of interest. Therefore, you need to explore the different avenues in fashion and business before making permanent decisions. Also, try exploring different realms of releasing creativity and collaborating with other talent to find your area of interest, something is bound to peak your curiosity.

17.Wham Bam Thank You Spam


Emails are a necessary evil which are often just plain evil. Pick up the phone instead and call whoever it is you need to call because a one-on-one conversation with a person is much more effective than the hundreds of emails spamming your inbox. Speaking to a live with a person will accomplish so much more than playing digital tag through emails which can sometimes consist of too much back and forth correlations which can easily clear things up with a single phone call.

Don’t you feel wiser already? With these lessons under your belt, you’ll be sure to progress in the fast-paced world of doing business in fashion.

 

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17 Business Lessons to Survive in the Fashion Industry
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17 Business Lessons to Survive in the Fashion Industry
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Fashion is a fast-paced industry which requires only the apt enough to endure the race. These tips on how to survive and make in the fashion industry will save you the agony from looking like the rookie.
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