It seems that marketing campaigns targeting men is overloaded with an explosion of testosterone, six-pack abs that’s overthinking the whole objective of men’s fashion when it’s actually easier to market men then women. Marketing men’s fashion is simple because men are simple and with this new information your current advertising tactics will dramatically change for the better.

Use Direct and Relevant Information

Return to the basics because anything without direct and relevant information which may be useful to the everyday man is a waste of time. Marketing to men is simple, they want to purchase quality items at a fair pricetherefore, marking campaigns should include substance-based information. Research shows men like to investigate before making a purchase but not interested enough to browse around. They’re not interested in scrolling away 2 hours to skim pictures of clothes and shoes, men want short stories and quick information right at their fingertips.

Simplify the research process by guiding male audiences directly to the products they need. Men will rarely shop with other men unlike women, who often shop with friends and will make an entire day out of it. Key lessons to remember: less browsing, more directing. Reaching male audiences is done by creating messages that focus on lifestyle. Selling a fantasy does not engage male interest, however, selling practically does, which brings us to….

Getting Realistic About Advertising

Recurring “default purchases” among men is common since they’re comfortable buying items they’re use to purchasing and have “always worn.” Feedback from men wish to see more diversity in advertisements such as tattoos and images of men over the age of 40. Advertising and marketing strategies should portray more “realistic” images of lifestyle and authenticity of a man as opposed to intimidating ads featuring male models with unrealistic bodies. Giving models an identity which reflects an accurate depiction of the average, every-day guy as much more than just a “piece of meat” will boost traffic and interest among male demographics.

The root of this matter derives from guys feeling that advertisements are “too sexy” for the average, heterosexual man. Chubbies, a men’s shorts brand, recognizes this attitude among its male consumers and lead their marketing strategies towards successful approach. Instead of plastering images of photoshopped men on their product, they emphasize the values of the company by promoting their “Made in America” principles along with relevant information such as size, price and cloth material. Their marketing strategies are rewarding because they recognized, assessed and took action of the ongoing concerns from male demographics, not to mention, the founders of the company are all men.

Re-evaluate Social Media Use

Again, Chubbies sets a good example of how assessing current use of social media can benefit a brand. The company doesn’t feel the need to blog or create videos —their strict focus is creating content for Facebook and Instagram. The brand stresses relevant product information and leave out all unnecessary gimmicks in advertising such as photoshoots, in-depth blog posts and maintaining multiple social media platforms.

They’ve mastered capturing interest and attention of their audiences by accurately depicting the images men want to see in advertising. In the past, they’ve rewarded past customers with free products through a random selection which customers would later post and tag Chubbies in images using their products. Chubbies uses these images for marketing purposes, which in turn reflects a genuine brand catering to their target demographics. They also drive tactics in selecting ambassadors to promote the company and brand by reviving traditional word-of-mouth marketing. As well as straying away from traditional, sales-based marketing stunts that typically spam a customer’s Facebook feed and instead focus on the customer as opposed to viewing them as dollar figures.

Consider the Women in His Life

Current marketing trends pertain to capturing the interest of women through “unattainable” images, however, we’ve learned these maneuvers don’t work well with men. Recent marketing trends who are interested in reeling in male audiences are now redirecting their campaigns back to women since they play such a vital role in a man’s life. A woman likely purchases products and clothes for her husband, boyfriend, son, brother, nephew etc., for special and reoccurring occasions. Old Spice, for example, is marketing to women to eliminate any “indecision” by men when it comes to purchasing products—which completely eliminates the chore of shopping out of his life.

Unlike women, men are not socialized to be “self-analytical” when it comes to purchasing products, let alone clothes that will flatter his specific eye color and physique. Because there are so many options available for men, there’s an untouched realm of opportunities in marketing men’s fashion through women. For those in advertising, consider re-approaching your tactics to include women if you wish to profit in the men’s fashion industry.

Set Up Shop…Then Take It Down

Temporary pop-up shops are an occurring trend for retails companies. E-commerce brands who are looking for new methods to capture their audiences will turn to launching temporary pop-up stores that engages customer interest. Creating a physical space for loyal customers and curious followers to explore creates a unique experience for both the brand and people. Temporary pop-up stores not only excites buzzing news of a brand but also builds anticipation among the curious by creating a “I have to check this out while I can” urgency which will translate into growing sales and social media traffic.

Stop over-thinking the methods in branding men’s fashion and start simplifying your current strategies. The latest information is here for those who wish to use these tips to their advantage. Marketing men’s fashion is easier than you think: simplify your ideas, use realistic advertising, reconsider your current social media use and reflect how women play a role man’s daily life.

Marketing Men’s Fashion
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Marketing Men’s Fashion
Men’s fashion is difficult to market. Especially when there’s an overload of advertisements which inaccurately depict every-day guys as gym freak fanatics with bulging biceps. This insight on redirecting marketing strategies towards men’s fashion will work better than your current tactics.

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