It is always a good time to think about how to make things work better. However, finding the time to be able to do so can be a challenge. At this time of year, most people are thinking about their wish list or personal new year’s resolutions. Business owners not only need to think about personal resolutions but what changes they need to make for business success. A universal problem people have is a lack of time to do what they want or need to do. Therefore, especially for business owners, it is important to have a plan and a schedule.

One thing that business owners do not always have is a plan for is social media. The lack of a strategy can be seen when there has been no movement online for months. While this might not seem to be a big deal, it can have an impact on your social media success. If you are not providing people with information, it doesn’t make sense for anyone to follow you.

Time Spent on Social Media

Most businesses know they need to be online because it is where almost everyone spends their time. In fact,  people can expect to spend more time on social media in their lifetime than socializing or doing laundry. If social media plays such a big role in people’s lives, businesses should be focusing on it. This means more than posting content without much thought from time to time. It matters what a business posts online because there is strong competition. It is known social media is effective with 94 percent of small businesses using it as a marketing tool. Therefore, businesses should have a strategy that they use to schedule specific content. By creating a plan, it makes being on social media as part of a routine. This will also make forgetting to post on platforms a thing of the past.

New Tools Make Scheduling Easy

Sitting on Twitter or Facebook all day waiting for the perfect time to post is no way to live life. Luckily, tools such as Buffer or Hootsuite will put the content you want online up while you are away.

In order to use this feature,  schedule a time that you want your post to go live.  However, if you don’t want to have control of that yourself, Hootsuite will schedule a time for the post.

With the creation of social media management tools, it is easier to stay in the game. Therefore, there is no excuse as to why any business would just abandon their social media pages. Similarly, there is no reason why more businesses shouldn’t be creating online profiles.

5 Tips to Make Your Social Media Strategy More Effective

1) Have a Weekly Planning Session

The first step to a successful social media schedule is to plan the year ahead. This is where you think about what events are occurring each month and desired goals. From there, plans should get more specific, eventually planning content for days of a particular week. Therefore, it is important to set aside time each week to plan content for each day. However, you may find over time your content for a particular day needs to change. This might happen if there is important news relevant to your business confirmed that day.

2) Mix It Up

All platforms have different purposes and strengths. For example, Twitter is known for sharing shorter messages than Facebook. Therefore, you probably will need to change how you deliver the same message on each platform. For example, a large amount of text could be used on Facebook to deliver a message. However, when using Instagram a graphic would be more useful. Similarly, mix up the ways that you engage with your followers. By posting different types of content you keep people coming back to see what you have to say.

3) Make Time For Others

Be sure to schedule some time to have conversations online with those that matter.  Be sure to check up on your pages to respond to those who commented. In a world that looks to get information quickly, if you don’t respond fast enough you may lose customers. This is also a time to see if there have been any reviews about the business. It is important to respond to them as soon as possible, especially if they are negative.

Also, be sure to leave comments on other posts, which will raise conversation. By commenting on other posts, you spread awareness and build connections with local or similar places. Ultimately, doing so could lead to more attention to your business in the local area. These aren’t activities that need to be planned in depth to complete but that doesn’t mean they are not important.

4)  Pay Attention to Numbers

From time to time, be sure to check the analytics of your social media pages. Are your schedule and strategy working well? If not, think about what could be causing a problem. For example, are you not posting at the right time for users to see your content? Did you use hashtags to gain attention from users?

In the beginning of each month, write down what the analytics were for each platform to keep records. It is important to also write down analytics for each platform at the end of the month. By keeping records, you could see how much progress you are making.

5) Take Advantage of Resources

In the beginning,  it may seem hard to get organized and create a social media schedule. Fortunately, if you find you only have a small budget, there are many helpful free resources. These resources range from help with topics such as creating a schedule or keeping track of analytics. You can find different files or printables to use with Pinterest, for example.

There are many different tools out there that can easily help your business have a better online presence. By using these resources and tips, your business can be on its way to a more social 2018.


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